Isn't it strange/a coincidence that the twitch stream happens to be the same day the open beta for BO3 starts? Honestly I think Bungie did this in order to generate hype but more importantly take away interest from bo3. I know both Bungie and Treyarch work with Activision but its kinda funny idk. Personally I don't think as many people as Bungie would like would give the TTK stream the light of day. Kind of sad because I love destiny and it had so much potential but it seems like all these new games coming out soon are gonna steal a large chunk of Destiny's player base (most likely due to TTK's pricing). Buylt yea not hating just hope people would give this a read and share their opinions.
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I'm sure it helps with the strategy/marketing and all, but this isn't new for them. The previous Twitch reveals for The Dark Below and House of Wolves were also on each Wednesday leading up to releases, so I'd say it is more coincidence than anything else.