Sadly that's not always a good thing, for example: Gothalion promotes using a certain gun, more and more people start using said gun instead of other weapons, now Bungie sees everyone is using this gun because they were told it was good, Bungie gets statistics and nerfs the gun in an effort to et people to have some variety, then people flip out and rage their hearts out on the forums, now Gothalion finds a new weapon he likes and everyone starts using this gun and the process continues
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Yeah sometimes it's not good.
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It's the same thing with Glitches/cheeses with raids, strikes, and other activities, they spread so much quicker when a streamer does it