The could sell a billion copies at $5 or they could sell 500M at $40, (made up numbers to show how businesses actually work) which would they choose? Business isn't about sales it's about profits. The price point is to maximize profits not maximize sales. The more sales you make the higher your overhead is, so even less profit. Hell if they could sell one TTK for $1b they would jump all over it and not care about only having one sale