Oh I'm sorry...I thought the company would at least have some decency in acknowledging that theyv[b]will[/b] lose sales.
Sorry.
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What market insight, consumer research, or insider information do you have that proves your thesis? I would bet the answer is none. All you have is an asinine and incorrect assumption that a perfectly relevant and acceptable market price for a product is somehow grossly and unfairly overpriced because you're entitled brain can't fathom the concept that content creators should be get paid for the content they create. Why in the world would a publicly traded company come out and say they are losing sales on a product that hasn't even released yet?