Bungie and Activision are not the same company. Activision has a history of gutting excellent game production studios (see Infinity Ward and, most recently, Bungie for employees that were either fired or "voluntarily" left upon working with them). Bungie is a company that produced one of the most critically acclaimed games of all time and, arguably, the best shooter of the past two console generations. Activision bleeds everything for every last penny. If a good game nets them more money than a game that could be considered one of the greatest masterpieces ever created, they would take the former every time. This game suffers due to a focus on extracting profits over player experience. Not to say that a game company shouldn't make money, as they have to to stay in business and keep making games we love. But Activision will put out whatever they think will produce the most profit, regardless of the end quality.