The precedent was actually set before with other games. $10 has become the default price for multiplayer map pack with 3 or so maps. Now, TDB and HoW had 3 new multiplayer maps each plus a load of other stuff, so it would hardly make sense to price them at $10.
Blame CoD. I think that's where this started. Same publisher as well, so it makes sense.
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Naw not exactly. Because you actually have good people who are not all about the dollar. You DLC like farcry 3 which was a whole game I think for only 15 bucks. Also you games like gta that just gives out DLC for free. The only paid dlc is for money I believe. So it's all about how much you care for the people who play your game.
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Fairdoes. It would be hard to pinpoint the origin but it matters not how we got to where we are just that we are here. At any rate I never paid for the map DLCs. Seemed like a ripoff.