Ok, even if they lose sales, it won't be by 50%. Let's say there are 10 million people actively playing Destiny. To make it simple I'm going to use dollars (even though there are those of you who are paying much more around the world which I kinda don't find fair). Even if half the player base were to not buy The Taken King (which won't happen): 5 million x $40 = $200 million Then we have your suggested price of $20: 10 million (whole player base) x $20 = $200 million But the fact is that over half the player base will still buy The Taken King. In fact, I'm positive that at least 75% of people will buy it. 7.5 million x $40 = $300 million And plus, a lot of people are going to also buy the upgrade for the emotes, exotic class items, and shaders. Even if they're going to lose some players, they're still going to be making more than enough money. After all, gaming is a luxury and in my opinion, Destiny has been well worth the $95 so far.