I used to be endorphin, then I went to endo which sounded like weed so I added crash at the end. I thought of the crash part because that was the nickname of a crazy assed woman I met on an airplane and I liked it. Then later I decided the endo had to go because it still sounded like weed a little. I was listening to XM and an ArcadeFire song came on and so boom arcadecrash. Been that for several years now. That transition was over like a 14 year period.