Bungie pretty much has to hit a home run with Taken King. Given all the bad PR they've had in the last month or so and given how hard Activision is pushing the DLC, it had better be the best videogame DLC EVER CREATED in the history of gaming.
I mean I don't know any other "DLC" that got its own Collector's Edition, its own exclusive PS4 console bundle, and its own preorder bonuses. They are trying to hard to lure people back in, if Taken King isn't spectacular Bungie is going to be the laughing stock of the gaming community.
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It already is the laughing stock. 2 game companies took turns ripping them off and making their own "sponsor exclusives". Aka dying light and thirst exclusive.