That's what scares me the most about the price point - I feel like Activision's management team ran some market research and financial projection numbers and found that, although the game's population would certainly suffer, they could make as much or more cash by milking the existing players with overpriced DLC. And don't get me wrong; despite its flaws, I actually do enjoy Destiny a fair bit. I'd also be happy to purchase TTK if they priced it realistically. But they haven't, so I won't.

luke smith let the cat out of the bag when he said. listen emblems and dance moves are gonna make our fans throw money at the screen.

I say, why not? Activision is a large, well-known company for a reason. They know how to make money properly, by doing simple marketing ploys like this. I'm going to be honest, I've fallen for it.

You and Activision are the reason why games as a medium have plateaued in the AAA space. The products are actively damaged by their desire to wring every last cent out of it. You're playing a product, not a game. Thank god it's an unsustainable situation and the AAA market will likely cave in on itself before too long.