The one and only productive thing that I could do, which would be fire Deej and hire someone as a community manager who actually is fun, energetic, and has some passion for the game.
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Deej is gr8 m8. Go home your drunk.
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Not sure he doesn't have passion. Maybe should be more active with the community on the game side which he recently addressed.
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Being as how every time he is seen, and even the way he writes, he sounds "bothered".
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Ask him on twitter what bothers him. Offer hug!