Just announced today by Activision...
It sounds like they've removed a mission from The Taken King, which costs $40, and have made it so it's only accessible by getting a code from a can of Red Bull.
Discuss.
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Correction- there are actually two fiery hoops a Destiny players must jump through for this exclusive content. Not only must they purchase a heart attack in a can, Red Bull drink, but they must also purchase their diabetes at 7-Eleven.