They can only do so much since the publishing company has the final say.
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They can pull a dice (how they released bf4 to please EA while saying it shouldn't be released) and release an unplayable unfinished game to get activation to learn to listen to them on content.
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Activision could give a shit they're milking it for all they can.
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Of course they are. But they can't sell something that doesn't work.