1) for those who are confused; VAT is what we refer to as a sales tax here in the U.S. 2) I would really like to extend an apology on behalf of the few intelligent citizens of the United States. Most of us don't understand that you have a universal - across the board tax nation wide on purchases. The same shirt you buy in Liverpool will cost the same in Bristol, because the taxes are the same. This allows you to include your taxes in the price. We don't have the same luxury here across the pond. We could very literally pay a different VAT purchasing the same item fifty meters away. If bungie were to include [universally] our varied sales taxes in the price of their products, they could drastically make less money selling the same product in New York versus Houston. To make matters even more confusing, the buyer in the U.S. is fully responsible for all taxes associated with the items they purchase. To avoid confusion, sellers advertise the price of the product, and only the product. We are required to figure out the cost of taxes ourselves. The vast majority of Americans will, in fact, pay a higher price then what was advertised by bungie. 3) VAT is not the only tax you will pay on TTK. This is the hardest pill for most people to swallow. Your country (and most) still considers intellectual property as a foreign produced product by foreign employees who work for a foreign company. The UK doesn't care that it costs next to nothing to mass produce, and less than that to import across the ocean. There is no, and never was a free trade agreement between the U.S. And the UK. There will most likely never be one - at least in my lifetime. You will have to pay a tariff on TTK. I'm sorry, but this isn't bungie's fault for this. I sure hope this clears things up. Keep in mind, bungie will not make more money from you than they would from an American purchasing it in America.