This:
There is no way to earn the Digital Collector’s bonus items for those who already own Destiny, short of buying the entire game again for $80. This means that someone who hasn’t played any Destiny can come into The Taken King with a class item that speeds their own progression, three new unattainable emotes, and three unique shaders while those who have been around since Day 1 would have to shell out the big bucks if they wanted to enjoy the same luxuries.
Yes, they get the Founder’s set, which is a thoughtful gesture – but it’s an incomplete one. There is absolutely zero reason for Bungie to withhold anything from its most dedicated Destiny fans, and anything short of offering full access to the new stuff for a price that doesn’t include re-buying the game is at best a seriously disappointing miscalculation, and at worst a cynical grab at more money.
Who would truly appreciate three unique shaders? Who has been clamoring for more personality in the form of emotes? Who would die for the ability to speed up the grind with new XP Class items? Bungie is acting like they don’t know. The answer, is Destiny’s current players, who are vocal about their desires and do not wish to pay $80 for a few digital items.
It’s in the labeling, too: the “Collector’s” Edition. Destiny is, in itself, a game of collection. A lot of its players have been spending the better parts of their weeks for the past year amassing a collection of weapons, armor, sparrows, emblems, shaders, and class items to be proud of. And now, unless they have $80 to spend, their collection will be incomplete. The name is bait, and it’s frustrating to have to purposefully not rise to it.
And who’s most likely willing to bite the bullet and purchase the Collector’s Edition, anyway? Is it a new player? No. Someone who is tentatively reaching out to explore a franchise they’re unfamiliar with is generally not going to commit to the most expensive version of that game. The Collector’s Edition ensnares players who already have most of it, but have got to have it all.
It’s so important for a game like Destiny to be able to attract new players. They breathe new life into the community, and are instrumental in helping to sustain the growth of a massive franchise like Destiny. The Taken King and its Collector’s Edition are certainly jam-packed with enough stuff to entice them in droves.
Unfortunately, it’s the veterans that are getting left out. Whether or not a longtime Destiny player gets a suitable thank-you gift means nothing for the bottom line, but when they don’t, discontent is not far behind. The last thing Bungie wants is for its biggest fans to feel slighted, and judging by the collective reaction to the pre-order packages, it’s safe to say that many do.
Bungie needs to evaluate how important it is to withhold exclusives for those who are paying for the Collector’s Edition. It would be extremely easy to include the emotes, shaders, and class items with the VIP Founders package, free of charge – or even sell them for $4.99, etc. This would be the perfect way to reconcile the mammoth deficit of $40 that it would require to get a chance at the Collector’s Edition content, and would confirm that Bungie feels there’s nothing that its faithful don’t deserve access to.
The Taken King doesn’t have to do much to have a better reception than The Dark Below, but in announcing its availability and pricing, Bungie has already made a step in the wrong direction.
Fortunately, the ship could be easily righted, if Bungie proves that they do indeed listen to their community and understand their needs. Looking ahead to growing the playerbase is fine, but right now, Destiny’s current community needs to feel supported by Destiny.
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