What kills me about it is he is saying HE HIMSELF would fork out like he is saying others would.
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Well, DeeJ did admit that the physical collector's edition is kind of sold out... So, I don't think Luke is the only one.
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If you LOOK at what the collectors edition has its worth it. The problem is exclusivity of the digital goods. However the presence of those things which are otherwise unobtainable was intended to ensure the sense of value to a potential customer. I think the community is really jumping the gun. Bungie definitely underestimated players desire for the digital goods in question.