What Luke Smith really had no appreciation for is just how venomous the reaction might be from a fully-pussified generation of entitled whiners. I've read the article, and I see nothing more than a developer a little overconfident in his product. He probably didn't imagine that his every word would be over-analyzed, with the vocal minority on here working themselves into a frenzy over silly marketing trinkets. This ridiculous exercise in group think has allowed some of you to take great offense that an authority figure supposedly DARED speak down to you. I can't wait until some people on here find themselves in the real world where not everyone is "mad chill" and where no-one speaks to you in a gentle tone. (Besides your parents that is.) Your proposed scheme won't work, any more than the thousands of "don't buy gas on X day" slacktivist schemes that preceded it.