It's not really about the emotes anymore. It's more about the fact that Luke practically said "your all sheep and will buy anything no matter the price because your all too dumb to care"
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Practically? I think your projecting a lot into his comment. He clearly had an issue with the interviewer, and I would too. The guy was really unprofessional. Luke's mistake is he didn't simply end the interview before letting his annoyance get the best of him. If you can't see that then I don't know what to tell you.