Read the end of the interview. I don't see anything wrong. When you have a product or service that is valued than you can price it accordingly. He has passion for the game and his job. I totally understand there train of though.
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Yes you can do that, but you can't do that and then rub the consumers face in it....
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He basically said our game is so awesome you will pay whatever we charge for everything we put out there, your ours.
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Well if that's how they feel. BMW does it, Apple does it, many top brands do it.
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Not to this extent. It's like apple saying here's the iphone 6, you can buy it new if you switch from a different phone (not service provider) and get a free iPad, or you can buy it new and trade in your old iphone for $5 and a -blam!- you.