I'm not sure how to answer. Luke Smith was an idiot, and he dealt a huge blow to Bungie's image. However, Bungie does often act like a company that doesn't care about anything but money, which makes his attitude during the interview a fairly accurate reflection of the company.
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I agree. He was so "-blam!- you, deal with it" it blew my mind a bit. It's like we always knew they were greedy douches but he came out and said it publicly and added an F U to boot.