You want to bring up propaganda while defending the meat and dairy industry? Do you realize how much money they put into milk adverts when you get more calcium from broccoli? And what does your food web have to do with anything? Are you implying that among the Heterotrophs you're on top and I'm on bottom? Do you not realize you are losing out on all the nutrients from plants by having it go through multiple sources before it gets to you? Ultimately it's Inefficient, so why take another thinking, and emotion having life?