They don't really care if you don't like their business practice they are a company out to make money not to care if you like how they choose to make money.
it is called making a choice on what you get, you were not ever going to get it all unless you did that and this is not the first or last game to eve do this nor will it ever be no matter if you stopped buying games all together.
They have the right to give out new things to new players because it is their right for it is their game, not the players, they do not ever have to treat all players fair and equal ever on who gets what for what price ever.
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[spoiler]Woooooooosh[/spoiler]