Title says it all. Businesses have the right to price their goods how they see fit. If it's too much for you, don't buy it. If you don't like what you get for that price, don't buy it. Ultimately the power to purchase or not to purchase is the only one you have as the consumer. Sure you have the right to voice your opinion on these forums. You can whine all day about how their marketing strategy to grow the player base isn't approved by you. Changes nothing. If you want those goodies you gotta buy em. TL;DR: These forums are full of entitled children. Buy it or dont. The rest or us will enjoy the boom it brings to the social side of Destiny.