Clearly the best way to bring in new players is to charge them $155 dollars.
The only gripe that makes sense is the CE stuff is completely wack, being mad that people get a year old game for cheaper doesn't make any sense. World of Warcraft practically gives away old expansions at this point.
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That's not the point. Bring new players to the community. Fine. Give them incentive to join. Fine. Don't screw your more loyal fan base while doing it!