I just think it's not as easy as they put it, destiny isn't like halo but they are going about it with the same idea. In halo people were only playing ages after release for the fun of it, making it a more friendly environment to form groups and meet new people. Destiny keeps players because they want the loot, it takes less than a month for people to be beating every peice of end game content efficiently and withput effort, the only reason they are still doing it is for the rewards leaving them frustrated. Once youve done that activity they are gone, never wanting to play with you again. I think bungie needs to rethink about how the community actually functions but hopefully they will learn with time