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If the #2 pencil is the most popular, why is it still #2?
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Little known fact: when originally released the #1 pencil was the most popular. But it's success made the #1 pencil egotistical, vain. The #1 pencil demanded a larger share of profits, endorsement deals and the final straw, unleaded lead. The situation unbearable, the #2 pencil was pulled up from the minors for "the show".