I think most of this would be gone if they were just up front with what they were doing instead of hiding what's on the metaphorical burger. If there was a burger that everyone told me was amazing and had every topping you could imagine on it. and it would be heaven in my mouth and I went and purchased it and it was mediocre.but the menu told me exactly what was on it I'd be disappointed but I wouldn't be upset at all. Now if I went and purchased this burger and asked the waiter what was on it and they were like I can't tell you it's a secret and it was 20 bucks for 2 buns a beef slice and half a slice of cheese I might be a little pissed. Just saying.