Well, as somebody who has spent the last 30 years making a living out of writing software, I disagree with you. By, hey, what do I know?
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^This. I don't write it anymore, but I interact daily with the people that do, and have a great deal of input into what our corporation sees. Things are seldom as easy as they look from the other side. By saying this I am not excusing Bungie for lack of foresight; this problem should have been easy to see given the economy and incentives built into the game. Scalability, as mentioned by others, should have been considered from the start. However, retroactively fitting that in is likely not an easy thing to accomplish.