It's a marketing scheme plane and simple if PlayStation gives bungle x amount of money for timed exclusivity on parts of its game to sell more consoles then fair play. It was announced prior to release that this was going to happen so I can't see the problem. I used to think like you regarding call of duty but then grew up and realised the world revolves around one thing, money. Money talks and in order for companies to keep evolving they need more money and also the guys at the top just want more for themselves... The one thing people need to learn now is unless you have both consoles you will get this for most games that are cross platform.
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COD exclusives were only for a month if I remember correctly. Never a full year, that's just ridiculous.