Quite right. The game was not well received. This has influence on stocks. It's the same with all games and all publishers. It also irrelevant to Bungie's decision to partner with Activision. The relevant part with the EA/Activsion comparision is that Activision is bigger and has more (succesful) experience in the game genres that Destiny is technically close to (shooters and massive online games). Still makes sense to go with them IMHO.