I meant, they are the most succesful one. It makes sense to partner with them. I know they seem to make heart-wrenching decision sometimes but they keep very high numbers. Something somewhere is going right. They have amazing reach and marketting. Look at what they're doing for CoD and Skylanders. It makes sense for a game company to want that kind of overpowered marketting departement on their side, especially for a project as "epic" as what bungie initially described.