Since August 2012 Guild Wars 2 has become the best MMORPG around and blows WoW out the water.
Arena.net has been doing constant updates and every month they add new story lines which change the world while adding new items and locations and some 1 time things or some that permanently change the world.
A more refined Skill system based on weapons and off-hand items and profession, level scaling so a level 80 can still get killed in a level 5 area if they are not careful. Underwater combat, massive PvP battles with 3 servers fighting against each other and the skills used in PvE are the same in World v World.
Customizations are plentiful ranging from character looks, to story and weapons/armour, a massive crafting system and different ways/currencies to earn different items in game.
Also no subscription fee, and WoW now has 7.7million subscribers down from 12million.
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Lets face it, what ArenaNet has created is pretty damn impressive. What they are continuing to do(updates upon updates) is even more impressive.