First, we lost people who didn't have the clan tag, but that was understandable. Now, though, people are slowly leaving my clan to join larger clans for the rewards. I can't even tell my own clanmates that they should stay because that would mean I'm actively telling them to get less out of the game. That just wouldn't be fair.
I'm really disappointed in this new system. My friends shouldn't have to be in other, bigger clans just so they can get more out of the game and I shouldn't have to open my clan to a few dozen strangers just to keep up. I want my clan to be hand-picked people that I want to enjoy the game with, just like how clans were routinely spoken about by Bungie. How can I do that when there are now incentives to join bigger clans instead?
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Bungie's answer to 'Community' building is to give rewards just for being a member of a large clan instead of actually giving clans the tools they need to communicate with and train players so they actually gain 'rewards' by playing the game in better ways. This way they can point to large clans and say 'Look at our community, it is so heathy we have X clans who's average size is 200 members'. It dose not matter to them that no one in those clans every speak to or play with one another and are only in the clan to get the membership awards. Making 'real' communities means facilitating in game communications and uping the number of players that can 'be together' in a single zone and better yet 'play together' in a single zone which Bungie is clearly not interested in doing.