Why do people buy fancy pairs of Jordan's Basketball Shoes every year that are just going to be irrelevant in a month? Why do girls worry about wether or not they are able to buy the new iPhone every year when the next one is just around the corner? Why do people buy the next big iTunes song when no one will listen to it in 2 weeks? Why do kids beg and cry for a toy they ever play with after Christmas? Why do we have to have a good reason to buy stuff? We don't. We just do it because it interest us. Are you saying iTunes should just make all their songs free just because YouTube has them for you to watch for free?