In the grand scheme of things, 7 years IS fairly recent! lol! I guess you're quite young aren't you?
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When it comes to words and language, 7 years is a very long time. That coupled with the fact that it's supposedly a buzz word, a word that's supposed to elicit emotions and it a reaction from someone. It's hard to imagine something can remain a buzz word for more than 2 years... So yeah, I'd say it is a very long time. And yes I am quite young, 16 to be exact.