Would you be willing to pay for exotic weapons and armour on destiny ?
Ghallajorn $4.99
Hardlight $3.99
No lands beyond $0.25
Exotic armour $2.99
Custom shaders/sparrows $0.99
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I think that instead of just flatout buying the weapon, Bungie makes "paid bounties" meaning that every weapon has a custom bounty that can be purchased. For instance Gjallarhorn was "forged from the armor of those who died at twilight Gap" So: Step 1: buy rocket frame from crucible vendor Step 2 purchase exotic rocket synth from Xûr Step 3: honor the lost: win 5 games on twilight Gap ( in a specific "twilight gap" playlist avaliable only to those who have the bounty) Step 4: give Xûr a piece of legendary or better armor for each class to acquire memorial armor Step 5: Give gunsmith memorial armor and rocket frame. Step 6: bring acquire strange medallion from Xur Step 7: give gunsmith strange medallion in exchange for Gjallarhorn. This way people still "earn" the weapon.