There was very little hype, and therefore it was very easy to live up to. That was a very good strategy by the creators, they made a game that sold itself and the players did the advertising for them.
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I agree and not only that but it worked and was fun to play with friends. It also probably helped that the game was released around a new season if the walking dead. I found the reviews if this game to be kinda mixed considering how fun it is.