I read the article last night and it pretty much hits the bail on the head.
In regards to the section about 'The Carrot', my big fear is that in future expansions Bungie will make Exotics harder to get since the quest for loot is the only thing that keeps gamers playing. Unfortunately, in my case I've logged in over 200+ hours into this game and I have yet to get a single bite of this elusive carrot, if it weren't for Xur I'd have nothing and after 6 months of gameplay my sanity has finally snapped. This game has taken to much ( time ) from me and given me nothing in return and between this and burnout I I cannot carry on any more.
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Man, I wish there was trading or a gift system.